Michael Uglow

Business Development & Marketing, Marketing and Advertising

Hi, I'm Michael Uglow. Welcome to my profile!

Michael Uglow's Bio:

Michael Uglow's Experience:

• Business Development Manager at Acrobat Carbon Services Ltd

  2013 - 2014

  Key Achievements o Contributing directly to the installer network doubling in less than six months and strengthening relationships with existing installers to increase revenue o Achieving a reduction in costs by persuading decision makers to visit Acrobat in Manchester from as far away as Glasgow, Norwich, London and Torquay o Scheduling on average five meetings per day with a near 100% attendance record, with a personal record of seven meetings in one day o Proactively generating new leads using the company's LinkedIn site and Google Adwords o Successfully winning substantial new business for the company, with contract values often exceeding ?100k Responsibilities o Playing a key role in the development of new business whilst simultaneously managing an extensive portfolio of new and existing accounts o Efficiently managing own appointments schedule and that of the Head of Business Development as well as cold calling prospects o Liaising directly with key decision makers, understanding their requirements and convincing them to use Acrobat's services o Responsible for ensuring that all new installers are fully trained in the completion of notification paperwork o Preparing accurate sales forecasts for the Head of Business Development and passing leads to the Marketing Solutions team

• Marketing Manager at Elkal Distribution Ltd

  2002 - 2009

  Key Achievements o Substantially increasing business with existing customers and improving sales performance across the region o Leading market analysis to identify potential new product ranges as well as planning and coordinating the successful launch of new products Responsibilities o Overseeing the creative development of all marketing collateral by third party agencies including producing a new product brochure o Undertaking extensive competitor analysis and recommending improvements to the product offering, packaging, in-store support and pricing accordingly o Organising the company's participation in trade exhibitions involving negotiating price and stand location with organisers and designing the stand and product layout o Providing a professional representation of the company at trade exhibitions and maximised customer attendance via mail shots and telephone contact o Formulating and executing innovative advertising campaigns in trade journals and producing POS stands and merchandising concepts for larger customers

Michael Uglow's Education:

• Brunel University London

  1995 – 1999
  Bachelor's Degree

• Stockport Grammar School

  1988 – 1995

Michael Uglow's Interests & Activities: